Head to head
Apollo.io vs People Data Labs
As a data enrichment API, People Data Labs rates higher on the APIbenchmarks Index, 84.9 to 80.1, a 4.8-point gap. Here is how they compare on each criterion.
Criterion by criterion
| Criterion | Apollo.io | People Data Labs |
|---|---|---|
| Documentation & DX | ||
| Reliability | ||
| Ecosystem & SDKs | ||
| Accessibility | ||
| APIbenchmarks Index | 80.1 | 84.9 |
Specifications
| Apollo.io | People Data Labs | |
|---|---|---|
| Best for | Sales engagement plus enrichment | Bulk person/company data for builders |
| Free tier | 10k credits/mo (verified corporate domain) or 100/mo | 100 person/company lookups/mo (emails/phones obfuscated) |
| Pricing | Per credit (email 1, phone 8) | Per enrichment credit |
| Official SDKs | 6 languages | 7 languages |
Is Apollo.io better than People Data Labs?
On the APIbenchmarks Index, People Data Labs rates higher (84.9 vs 80.1). It leads on the four weighted criteria, but price is reported separately, so the best choice still depends on your budget.