Head to head
Apollo.io vs Juicebox (PeopleGPT)
As a ai candidate sourcing tools API, Apollo.io rates higher on the APIbenchmarks Index, 80.1 to 56.1, a 24-point gap. Here is how they compare on each criterion.
56.1ABI / 100
Recruiters who want a UI-led natural-language sourcing workflow with outreach, not developers who need an API
Criterion by criterion
| Criterion | Apollo.io | Juicebox (PeopleGPT) |
|---|---|---|
| Documentation & DX | ||
| Reliability | ||
| Ecosystem & SDKs | ||
| Accessibility | ||
| APIbenchmarks Index | 80.1 | 56.1 |
Specifications
| Apollo.io | Juicebox (PeopleGPT) | |
|---|---|---|
| Best for | Sales engagement plus enrichment | Recruiters who want a UI-led natural-language sourcing workflow with outreach, not developers who need an API |
| Free tier | 10k credits/mo (verified corporate domain) or 100/mo | Free plan: limited searches, 5 one-off contact credits, 0 exports |
| Pricing | Per credit (email 1, phone 8) | Per-seat monthly plans; agent add-on |
| Official SDKs | 6 languages | 2 languages |
Is Apollo.io better than Juicebox (PeopleGPT)?
On the APIbenchmarks Index, Apollo.io rates higher (80.1 vs 56.1). It leads on the four weighted criteria, but price is reported separately, so the best choice still depends on your budget.
Verdict in one line
Apollo.io leads by 24 points (80.1 vs 56.1) and wins 4 of 4 criteria.
Winner by criterion
| Criterion | Winner | ||
|---|---|---|---|
| Documentation & DX | 80 | 60 | |
| Reliability | 84 | 48 | |
| Ecosystem & SDKs | 78 | 50 | |
| Accessibility | 78 | 68 |
Choose Apollo.io if… / choose Juicebox (PeopleGPT) if…
- →documentation & dx matters most to you (80 vs 60)
- →reliability matters most to you (84 vs 48)
- →ecosystem & sdks matters most to you (78 vs 50)
- →accessibility matters most to you (78 vs 68)
- →you need broad SDK coverage (6 official SDKs vs 2)
- →your use case matches its focus: sales engagement plus enrichment
- →your use case matches its focus: recruiters who want a ui-led natural-language sourcing workflow with outreach, not developers who need an api
Pricing side by side
- Model
- Per credit (email 1, phone 8)
- Free tier
- 10k credits/mo (verified corporate domain) or 100/mo
- Free$0
- Basic$49/user/mo (annual)
- Professional$79/user/mo (annual)
- Organization$119/user/mo (annual)
- Overage credits$0.20 / credit
- Model
- Per-seat monthly plans; agent add-on
- Free tier
- Free plan: limited searches, 5 one-off contact credits, 0 exports
- Free$0
- Starter$99-$119 / seat / month
- Growth$179-$199 / seat / month
- BusinessCustom (annual)
- Agent add-on$199 / agent / month
Vendor-published pricing, verified 2026-06-27 (Apollo.io) and 2026-10-22 (Juicebox (PeopleGPT)).
SDK and language coverage
Both · 0
None
Only Apollo.io · 6
REST API (HTTPS / JSON)OpenAPI / Swagger specificationApollo MCP serverApollo CLIllms.txt index for AI agentsCommunity-built clients (e.g. Ruby gem EnaiaInc/apollo_io), no official first-party language SDKs
Only Juicebox (PeopleGPT) · 2
MCP server (OAuth, https://mcp.juicebox.ai/v1)No public REST API or SDK found
Strengths and weaknesses
- +Large database (275M+ contacts, 73M+ companies) with strong US coverage (~80–88% match accuracy)
- +Aggressive pricing that undercuts ZoomInfo/Lusha-class incumbents for comparable breadth
- +Bulk enrichment endpoints (up to 10 people or companies per call) reduce call volume
- –Data accuracy drops sharply outside the US (~60–73% in EU/APAC/LATAM); stale titles common
- –Phone numbers cost 8 credits each yet user-reported direct-dial accuracy is only ~50–70%
- –Credits expire every billing cycle with no rollover and no refund on unused balance
- +Free plan available
- +Published seat pricing
- +Official MCP server with per-user OAuth
- –No public REST API found
- –MCP requires a paid plan and is newly rolled out
- –Free plan has 0 exports
Apollo.io vs Juicebox (PeopleGPT): questions
- Which has better documentation, Apollo.io or Juicebox (PeopleGPT)?
- Apollo.io scores higher on documentation and developer experience: 80 vs 60 out of 100.
- Which is more reliable, Apollo.io or Juicebox (PeopleGPT)?
- Apollo.io scores higher on reliability: 84 vs 48 out of 100.
- Do Apollo.io and Juicebox (PeopleGPT) have a free tier?
- Apollo.io: yes (10k credits/mo (verified corporate domain) or 100/mo). Juicebox (PeopleGPT): yes (Free plan: limited searches, 5 one-off contact credits, 0 exports).
- How are Apollo.io and Juicebox (PeopleGPT) priced?
- Apollo.io: Per credit (email 1, phone 8). Juicebox (PeopleGPT): Per-seat monthly plans; agent add-on.
- Which has more official SDKs?
- Apollo.io lists 6 official SDKs, Juicebox (PeopleGPT) lists 2.