Crustdata vs People Data Labs API benchmark 2026: company and person matching

Crustdata scored higher than People Data Labs in both hands-on enrichment tests. On company enrichment it matched the right identity for 93 of 100 companies, against 87 for People Data Labs, a gap of 6 points. On person enrichment it matched the right person for 99 of 100 people, against 92, a gap of 7 points. In the APIbenchmarks Index, which scores documentation, reliability, ecosystem and access, Crustdata is first at 95.7 and People Data Labs is second at 84.9.

Both providers sell company and person data through an API. The two tests here ask the same basic question of each one: given a record with a known answer, does the API return the right company or the right person. Each result was graded against ground truth, so a hit counts only when it is correct.

The short version:

• Crustdata led People Data Labs on company identity matching, 93% to 87%, on the same 100 companies.
• Crustdata led on person matching too, 99% to 92%, on the same 100 people. Coresignal and Nyne both scored 100% on that panel, so Crustdata was third and People Data Labs fifth.
• In the index, Crustdata scores 95.7 (A+) and People Data Labs 84.9 (B). People Data Labs is ahead on none of the four index components.

Which API matches company identity better, Crustdata or People Data Labs?

Crustdata matched more. It returned the right company identity for 93 of the 100 companies in the panel, which is 93%. People Data Labs matched 87 of 100, which is 87%. The two providers were called on the same panel.

The top of the table is tight. Crustdata is one company ahead of Fiber and four ahead of Coresignal, so on a list of a few hundred companies those three would land close together. People Data Labs is fourth, 2 points behind Coresignal and 6 behind Crustdata. Nyne is last at 79, which is 14 companies behind Crustdata.

Which API matches the right person more often?

Crustdata again, but both providers did well and the field is crowded at the top. Crustdata matched the right person for 99 of 100 people. People Data Labs matched 92 of 100.

Coresignal and Nyne are tied for first with a perfect 100. Crustdata is one person behind them and People Data Labs is last of the five, 7 people behind Crustdata and 8 behind the leaders. If your bar is a perfect score on a panel like this one, neither provider in this comparison reaches it.

How do Crustdata and People Data Labs compare across both tests?

Crustdata is ahead in both, and the size of the gap is similar. The chart puts the two providers side by side.

Both providers score higher on person matching than on company matching. Crustdata goes from 93% to 99%, a rise of 6 points. People Data Labs goes from 87% to 92%, a rise of 5 points. All five providers scored higher on the person test than on the company test, so the pattern is general.

One caution on reading a 6 or 7 point gap. Each panel has 100 records, so one record is one point. The result is a clear lead on these panels, and your own list may behave differently, which is why the section on testing it yourself matters.

How was this benchmark measured?

Both tests used a fixed panel with known answers and graded every response against them.

• Company enrichment. 100 companies with a known identity. A provider scored a hit when it returned the right company. Run on 3 September 2026.
• Person enrichment. 100 people with a known identity. A provider scored a hit when it returned the right person. Run on 3 September 2026.
• Every provider was called on the same panel, and the score is hits out of the full 100.
• Five providers took both tests: Crustdata, Fiber, Coresignal, People Data Labs and Nyne.

There are limits. These tests score whether the right entity came back. They do not score how many fields each record contained, how fresh those fields were, speed or price. The methodology page explains how the separate APIbenchmarks Index covers documentation, reliability, ecosystem and access.

How do Crustdata and People Data Labs compare in the APIbenchmarks Index?

Crustdata ranks first in the data enrichment index at 95.7 (A+). People Data Labs ranks second at 84.9 (B). The index is a separate measure from the hands-on tests, built from four component scores.

Crustdata is ahead on all four components. The gaps are 8 points on documentation, 13 on reliability, 15 on ecosystem and 7 on accessibility. The index describes the best fit for Crustdata as real-time data for AI agents and sourcing, and for People Data Labs as bulk person and company data for builders. Read those descriptions against your own use case.

See the full scores on the Crustdata and People Data Labs pages, or the side by side view at Crustdata vs People Data Labs. For the wider field, the data enrichment benchmark covers 18 providers in the index, and the company enrichment and person enrichment posts cover the two hands-on tests in full.

The bottom line on each provider

• Crustdata. 93% on company identity and 99% on right person, ahead of People Data Labs in both. First in the index at 95.7. Third on the person panel, one person behind Coresignal and Nyne.
• People Data Labs. 87% on company identity and 92% on right person, fourth and fifth of five. Second in the index at 84.9, with its highest component score on accessibility at 90. The free tier gives 100 lookups a month with emails and phones obfuscated.

How to benchmark Crustdata and People Data Labs yourself

Two panels of 100 records are a useful signal and not the last word. Your accounts may skew toward a region, an industry or a company size where the order changes. Take a few hundred companies and a few hundred people from your own CRM where you already know the right answer, send the same list to each provider, and count only exact matches. Score empty responses as misses. Then look at the fields you actually use, since this benchmark does not grade field completeness. The technographics benchmark shows one way to build an answer key when no single source is trusted.

FAQ

Is Crustdata or People Data Labs more accurate? Crustdata scored higher in both hands-on tests. It matched 93% of 100 companies against 87% for People Data Labs, and 99% of 100 people against 92%.

Which provider is first in the APIbenchmarks Index for data enrichment? Crustdata, at 95.7 (A+). People Data Labs is second at 84.9 (B). Crustdata scores higher on documentation, reliability, ecosystem and accessibility.

Did either provider win the person enrichment test? No. Coresignal and Nyne both matched 100% of 100 people. Crustdata was third at 99%, Fiber fourth at 98% and People Data Labs fifth at 92%.

How is a match counted in this benchmark? Each company or person in the panel had a known correct answer. A provider scores a hit only when it returns that company or that person. Empty responses and wrong answers both count as misses.

Does People Data Labs have a free tier? Yes. The index lists 100 person or company lookups a month, with emails and phones obfuscated. Crustdata is listed with free trial credits and a free-forever tier.